Break the tyranny of the “OR”

between

better vs. affordable vs. sustainable innovation

Practical approaches toward profitable consumer-centric product development and execution

INNOVATION ADVISORY SERVICES

CREATE WINNING PRODUCTS

Resolve consumer tensions and compensating behaviors using a Job To Be Done framework.

DEVELOP RESPONSIBLE SUPPLY CHAINS

Develop suppliers for low-cost, quality, and responsible sourcing of novel materials.

implement practical sustainability

Build strategies and tactics to prioritize resources to reduce carbon footprint based on Lifecycle Analysis.

CREATE WINNING PRODUCTS

Accelerate design of new products

FIND ROOT CAUSE

Understand the compensating behaviors of consumers while using the product and identify the root cause, leveraging AI and consumer input.

FIND SOLUTIONS

Prioritize solution concepts with consumers using AI, identify feasible approaches, and finally prototype to validate with consumers.

DEVELOP RESPONSIBLE SUPPLY CHAINS

DEVELOP SUPPLIERS FOR LOW-COST, HIGH-QUALITY, AND RESPONSIBLE SOURCING OF NOVEL MATERIALS

EVALUATE CAPABILITY

Landscape potential suppliers and evaluate capability, cost, risks, responsible practices, pre-supplier resilience, innovative potential, and carbon footprint.

CHOOSE OBJECTIVELY

Make an integrated choice that yields reliable and responsible supply at target cost and carbon impact, short and long-term

IMPLEMENT PRACTICAL SUSTAINABILITY

PRIORITIZE RESOURCES TO REDUCE CARBON FOOTPRINT

ANALYZE OPPORTUNITIES

Develop or optimize Lifecycle Analysis and identify major areas of lifecycle impact

ACT PRAGMATICALLY

Implement action plan based on fit with innovation, capacity plans and cost.